“X-Men: Apocalypse” disappointed and “Alice Through the Looking Glass” bombed over the Memorial Day weekend, resulting in a tepid holiday box office that, to paraphrase “Alice” author Lewis Carroll, was decidedly lacking in its muchness.
“X-Men” easily won the weekend, with an estimated four-day gross of $80 million in the U.S. and Canada, according to the data firm comScore. That number is down from the franchise’s last entry, “X-Men: Days of Future Past,” which opened with $110.6 million on the 2014 Memorial Day weekend.
But the drop for $178-million-budgeted “X-Men” was small compared with the weekend’s other big debut, “Alice Through the Looking Glass.” That sequel, produced by Disney and directed by James Bobin, opened to $34.2 million, down from the $116-million opening of the 2010 Tim Burton original, “Alice in Wonderland.”
That “Alice” capitalized on the novelty of the 3-D format, then in vogue in the immediate wake of James Cameron’s revolutionary “Avatar.” At the time, movie theater chains also imposed some of the steepest increases in ticket prices in at least a decade, with surcharges on 3-D and 3-D IMAX theaters helping “Alice in Wonderland” to a robust domestic take of $334 million.
Neither franchise has a great future, probably closing out in theaters earlier than originally planned.
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Written By: Tommy Lightfoot Garrett
Photographs are Courtesy: Disney; Warners
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