Weekend Box Office: ‘Dog’s Purpose’ Loses to ‘Split'; Matthew McConaughey’s ‘Gold’ Bombs


Lasse Hallstrom’s A Dog’s Purpose is doing less business than expected at North American box office following a controversial video showing a dog in distress on the set of the film.  Dog’s Purpose grossed $5.3 million Friday from 3,058 theaters for a projected $19 million debut, behind M. Nigh Shyamalan’s sleeper hit Split, which earned $7.9 million on its second Friday for an estimated weekend haul of $25 million-$26 million. The movie is another victory for Blumhouse and Universal.


Also released by Universal, Amblin Entertainment and Walden Media’s Dog’s Purpose had been tracking to open in the $24 million range before PETA has called for a boycott of the movie after TMZ published the leaked video. The filmmakers and production companies, along with producer Gavin Polone, have said the video was highly edited and dispute allegations of abuse.Film Title: A Dog's Purpose


Dog’s Purpose, sporting a kid friendly PG film, earned an A CinemaScore and follows a dog who is reincarnated again and again.


A number of films scoring top Oscar nominations on Jan. 24 are seeing a boost at the box office, led by best picture contenders Hidden Figures and La La Land, both of which will jump the $100 million mark in North America this weekend.


Matthew McConaughey’s new film, Gold, may only come in No. 10. The indie film, released by The Weinstein Co., in the U.S. is expected to gross $3 million-$4 million from roughly 2,106 theaters, marking what could be a career worst for the actor.


Directed by Stephen Gaghan, Gold is based on the true story of a mining scandal when a massive deposit of gold was found in Indonesia. Edgar Ramirez, Bryce Dallas Howard, Corey Stoll, Toby Kebbell and Craig T. Nelson co-star. It was originally set to open nationwide on Christmas Day but was pushed back.

Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:   Universal Pictures
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