Sun. Jan 26th, 2020

Oscar Ratings: Audience Drops To 32.9 Million, Takes A Bigger Hit With Younger Viewers

A long and eventful 89th Academy Awards continued the ABC telecast’s recent downward ratings trend.   After initial indicators had the lengthy show off from 2016, time zone adjusted tallies give this year’s Oscars an average 32.9 million viewers. That marks a 4 percent drop in viewership from the prior. Early stats had the show averaging an overnight 22.4 rating among metered market households. (Last year’s, which saw its overnight score (a 23.4 rating), ultimately translate to 34.43 million viewers.) In the key demo of adults 18-49, the show averaged a 9.1 rating — off a more dramatic 14 percent from the 2016 telecast which averaged a 10.5 rating among the advertiser-favored viewers.89th Annual Academy Awards - Show

Sunday’s Oscar telecast came in at a bloated three hours and 49 minutes, ranking as the longest in 10 years, but only those who stayed up past midnight for the announcement (and re-announcement) of this year’s best picture caught the night’s most memorable moment. The producers for La La Land were interrupted, mid-acceptance speech, when it was revealed that Faye Dunaway and Warren Beatty had named the wrong winner and that Moonlight had actually taken the night’s top honor. No matter how many people watched the show, that will surely linger as the defining point of the 2017 Oscars.

Despite the long running time, there also wasn’t any big dip towards the end. The telecast was relatively steady throughout, pulling the biggest showing during the 9 o’clock ET hour. And, while an audience boost would have really helped the narrative, it is a minor loss. The drop in the demo stings a bit more, as the value of younger viewers (particularly during live, commercial-filled television) remains high.


Oscar Audiences Since 2000

2017 — 32.9 million viewers
2016 — 34.3 million viewers
2015 — 37.3 million viewers
2014 — 43.7 million viewers
2013 — 40.4 million viewers
2012 — 39.5 million viewers
2011 — 37.9 million viewers
2010 — 41.6 million viewers
2009 — 36.9 million viewers
2008 — 31.8 million viewers (low)
2007 — 39.9 million viewers
2006 — 38.6 million viewers
2005 — 42.2 million viewers
2004 — 43.6 million viewers
2003 — 33.0 million viewers
2002 — 40.5 million viewers
2001 — 42.9 million viewers
2000 — 46.5 million viewers (high)


Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:   ABC
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