NATAS And Daytime TV Dominate Social Media With Over 1.8M Viewers During Emmy Awards Week, Trending 8 Spots In The Top 10 On April 30TH

32nd Annual Daytime Emmy Craft Awards - Technical Awards Show
The 44th Daytime Emmy® Awards has already become a noted landmark production, by breaking with tradition and so successfully embracing the new media frontier. The response to live streaming the show on Sunday, April 30, 2017, via Facebook live and Periscope on Twitter, has been overwhelmingly favorable. However, those results would not have been possible without the truly remarkable individuals who made up the NATAS team. The pedigree and skills that both David Parks and David Michaels brought to the table were invaluable. Adding the creativity and guidance that only Michael Levitt could offer has made, and I believe will continue to make, the Daytime family and their millions of fans proud. As network broadcast possibilities for 2018 are already being entertained, we fully plan on continuing in this direct communication with the Daytime community as well and relish in hearing their continued input,” says NATAS President, Bob Mauro.MaryDAYTIME EMMYS FACEBOOK: According to independent Facebook analytics, the two-hour program has resulted in a total of 280,000 views with a staggering reach of 755,180, including 3,469 shares and over 45,000 comments and over 113,000 reactions, from Daytime fans. Hosts@DAYTIMEEMMYS TWITTER: According to independent analytics for Periscope, Twitter reported 84,228 people watched live and 25,711 replayed for a combined viewership of 109,939. In the final analysis, The 44th annual Daytime Emmy Awards and affiliations dominated the top 10 Trending spots with #GH at number 1, #daytimeemmys at number 2, while #Generalhospital, #YR and #dool held the number 4, 5 and 6 spots as well as #Daysofourlives, #daytime and #Daytimeemmyawards close behind in the 8, 9 and 10th spots.
In addition, NATAS introduced “Facebook Live from the Red Carpet with Carolyn Hennesy” and “NATAS Facebook LIVE” interviews with David Michaels (NATAS SVP/Daytime Emmys Exec Producer) which quickly developed into a fan favorite experience with individuals such as Susan Lucci, Alex Trebeck, Mary Hart, Larry King, Mario Lopez, numerous GH, B&B and Y&R nominees and many more resulting in 1,324,820 views, 6462 shares, and 1,974,642 reached.NATAS is thrilled to announce a total Social Media (Facebook/Twitter) viewership of 552,228 on April 30th and 1,877,048 viewers for the entire Daytime Emmy Awards week and continuing to climb.

“Producing a show for the Social Media audience offers a different and exciting challenge. However, receiving direct feed back from the Daytime family and fans is a remarkable experience. Being able to connect directly to the viewers makes it a much more intimate and, in many ways, rewarding opportunity,” expressed NATAS SVP and Daytime Emmy Awards Exec Producer, David Michaels.GH

NATAS continues to encourage Daytime Fans to watch this landmark production as it continues to play on the Daytime Emmys Facebook page at, as well as inviting fans to check out the upcoming behind the scenes interviews with Daytime Emmy Winners and Presenters conducted by Carolyn Hennesy.carolyn-hennesy-1

About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of more than 15,000 broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. Audience

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Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  Bill Dow Photography/NATAS
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