Twitter Enlists Major Ad Tech Executive Bruce Falck

Building on it’s 2017 resurgence under crack CEO Jack Dorsey,  Twitter, has hired longtime ad executive Bruce Falck as a general manager focused on the company’s ad business.  Falck has a “deep understanding of monetization and digital advertising,” Twitter said in a statement Thursday. That means he knows how to make money off of online ads, and, as mentioned, that is crucial for Twitter, which has struggled for years to profit from that audience.

And it’s a big audience. The company has 313 million monthly active users and growing. twitter1

Falck was most recently CEO of Turn, an ad tech company acquired in February by the advertising arm of Singapore telephone company Singtel  for $310 million. Before joining Turn, Falck was chief operating officer of BrightRoll, which specialized in video advertising technology and which Yahoo  bought. Before that he spent eight years at Google, which derives billions in ad revenue.

The news, which Twitter CEO Jack Dorsey announced in a tweet, comes a day after Twitter announced a change in privacy, which will take effect June 18, also seem aimed at boosting ad revenue. One of the biggest changes is that Twitter will be able to hold onto data it gets when a user clicks on a web page’s Tweet button or on an embedded tweet, for 30 days, up from 10 days under the current terms, according to tech news site Marketing Land.

Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  AP
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