Megyn Kelly’s Tarnished Brand Has Caused NBC’s ‘Today Show’ Ratings To Tank


The numbers are in, and “Megyn Kelly Today” is dragging down the “Today Show” show franchise.  “Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards,” a source told Page Six.

Today - Season 66

“They’ve taken a huge hit with Megyn as their lead-in,” the insider added.


Kelly’s hour of “Today” is down 32 percent compared to a year ago. And “Kathie Lee & Hoda” is down 26 percent.


“Too many people are tuning out NBC. Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed,” the source said of the slide. Another source told us that “Today” talent is concerned.



“The format for Megyn’s show doesn’t make sense. Her show distracts from the ‘Today’ franchise,” the second source said.


Making matters worse, Kelly split from power publicist Leslee Dart last month, and she’s been laughed at by audiences and critics after her Debra Messing debacle interview and Jane Fonda interview.


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Written By: Tommy Lightfoot Garrett

Photographs are Courtesy: NBC

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