Facebook Overhauls News Feed to Prioritize Personal Relationships


Facebook is introducing a significant overhaul to its News Feed that will place a greater emphasis on posts from friends and family in the stream that users see when they log into the social network.   The move, announced Thursday, means that articles and videos from brands and publishers will be de-prioritized in the News Feed.


Mark Zuckerberg CEO FACEBOOK

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent,” CEO Mark Zuckerberg said in a Facebook post. He acknowledged that many of Facebook’s more than 2 billion monthly active users had expressed frustration over the amount of third-party content they were seeing as they scrolled through their feeds.


“We feel a responsibility to make sure our services aren’t just fun to use but also good for people’s well-being,” he added.


A big part of the motivation behind the News Feed overhaul is Facebook’s effort to refocus on posts that spark “meaningful interactions between people,” Zuckerberg noted. He pointed to conversations around television shows or news as ones that can start worthwhile discussions. But, he added, “Too often today, watching video, reading news or getting a page update is just a passive experience.”


In a blog post that accompanied Zuckerberg’s message, Facebook head of News Feed Adam Mosseri warned that public Facebook Pages could see their reach, watch time and referral traffic decrease. The change is likely to encourage publishers to work to create content that is more interactive and less passive.


Zuckerberg also noted that overall time spent on Facebook will likely decrease as a result of this change. “I also expect the time you do spend on Facebook will be more valuable,” he added.


The News Feed update comes after several months in which Facebook has drawn criticism for the influence it has over its users. The social network did little to stop the spread of Russian propaganda during the 2016 presidential election, for example. Since then, Zuckerberg has made it a priority to clean up the platform and make it a better environment for Facebook’s users.



Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:   Facebook
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