Weekend Box Office: ‘Fifty Shades Freed’ Pops With $137M Global Debut, Franchise Inches Past $1B Globally

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Universal’s Fifty Shades Freed lusted for audiences in its worldwide debut, grossing $136.9 million and propelling the female-fueled, Valentine’s Day franchise past the $1 billion mark in global box-office ticket sales.fifty_shades_freed_pair_-_publicity_-_h_2018

In North America, Fifty Shades Freed easily dominated the weekend, coming in No. 1 with $38.8 million, the top opening of the year to date. There were no signs that the #MeToo movement slowed down the threequel, which came in less than 17 percent behind Fifty Shades Darker, a small drop for a third installment, not to mention a third title in a franchise based on a book series that’s faded from view.

Overseas, Fifty Shades Freed sizzled with $98.1 million from 57 markets, including a first-place finish in 54 of those. Germany led all countries with $10.8 million, followed by the U.K./Ireland ($8.8 million), France ($8.7 million) and Italy ($7.2 million).

 

The first film in the series, Fifty Shades of Grey, opened to $85.1 million domestically and $242.4 million worldwide over Valentine’s Day weekend in February 2015. At that time, E.J. James’ BDSM-laced books were a global sensation. Two years later, the follow-up Fifty Shades Darker opened to $46.6 million domestically and $144.4 million globally. The franchise has been enormously profitable for Universal, considering the trio of titles cost a combined $150 million to produce before marketing.

 

Females made up roughly 75 percent of the North American audience for Fifty Shades Freed. In the pic, Dakota Johnson once again stars as Anastasia Steele, while Jamie Dornan reprises the role of Christian Grey.

“We take great pride providing films for distinct audiences,” says Jim Orr, Universal’s president of domestic distribution. “We played evenly across America and over-indexed in a lot of Midwestern markets where you wouldn’t think an R-rated, adult title wouldn’t play.”

 

Weekend Box Office 2/11/18

3-Day Weekend Box Office Estimates – Source: comScore
Weekend Cume Theaters Week
1. Fifty Shades Freed $38.8M $38.8M 3,768 1
2. Peter Rabbit $25M $25M 3,725 1
3. The 15:17 to Paris $12.6M $12.6M 3,042 1
4. Jumanji: Welcome To The Jungle $9.8M $365.7M 3,126 8
5. The Greatest Showman $6.4M $146.5M 2,373 8
6. Maze Runner: The Death Cure $6M $49M 2,923 3
7. Winchester $5.1M $17.2M 2,480 2
8. The Post $3.5M $72.8M 1,865 8
9. The Shape of Water $3M $49.8M 1,780 11
10. Den of Thieves $2.9M $40.9M 1,468 4
Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  Universal Pictures
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