Box-Office Update: ‘Ready Player One’ Tops Thursday with $12M, Receives A- CinemaScore

READY PLAYER ONE

Steven Spielberg’s Ready Player One kicked off its box-office run Thursday with $12 million from 4,234 theaters for a possible U.S. debut of $50 million or more. The big-budget film opened a day early to get a jump on Easter weekend and take advantage of some kids being out of school. So far, it is skewing heavily male (at least 59 percent), with 68 percent of ticket buyers under the age of 35. Audiences bestowed the film with an A- CinemaScore.

READY PLAYER ONE

Ready Player One will easily top the chart in its launch, and will be Spielberg’s biggest opening since the last Indiana Jones movie, which launched to $100.1 million in summer 2008.

 

The sci-fi adventure — which marks Spielberg’s return to popcorn fare — is a big gamble, considering it cost Warners and Village Roadshow an estimated $175 million to produce before marketing. It also launches in numerous major foreign markets timed to its U.S. bow, including China. The pic has raked in $25 million in overseas markets, including a strong $14.6 million in China, bringing its foreign total to $28.3 million.

 

Spielberg directed from an adapted script by Zak Penn and Cline. Olivia Cooke, Ben Mendelsohn, T.J. Miller and Simon Pegg also star.

Written By: Tommy Lightfoot Garrett
Photographs are Courtesy: Warner Bros.
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