The Tom Cruise global smash slipped 57 percent in its second frame, earning $32.4 million for a $137.7 million Chinese total. The blockbuster has now eclipsed the $136 million China total of its predecessor, Mission: Impossible — Rogue Nation. With word of mouth exceptionally positive, M:I 6 should race past $150 million sometime later this week on its way to a finishing total in the $160 million to $175 million range.
Studio 8’s prehistoric adventure pic Alpha, meanwhile, opened to a modest $10.2 million. As in the U.S., the film has been reasonably well received by critics — it has a score of 6.5/10 on reviews site Douban and 8.3/10 on ticketing platform Maoyan — but it hasn’t caught fire in a major way with filmgoers.
Both of the weekend’s frontrunners had marketing support from deep-pocketed local corporate giants. Fallout is backed by a major online marketing campaign from Alibaba, which took a minority equity stake in the film, while Alpha is supported by Chinese conglomerate Fosun Group, which is the majority owner of Jeff Robinov’s production banner Studio 8. Alpha was distributed by Sony in most parts of the world, but Studio 8 and Fosun partnered with local marketing specialist Leomus Pictures on the Chinese release.
Marvel and Disney’s Ant-Man and the Wasp scored third in its third weekend in China, adding $4.5 million for a 15-day total of $113 million, according to data from Beijing-based box-office tracker EntGroup. The Paul Rudd franchise sequel now stands slightly taller than the first Ant-Man title, which earned $105 million in China in 2015.
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Written By: Tommy Lightfoot Garrett
Photographs are Courtesy: Paramount
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