Sat. Jul 11th, 2020

Dr. Ford-Judge Kavanaugh Testimony A Boon For TV, 20 Million Viewers Tuned In

Thursday’s testimonies from Supreme Court hopeful Brett Kavanaugh and Dr. Christine Blasey Ford were inescapable. With coverage on the main three cable news networks and three broadcasters stretching for nearly nine hours, viewership averaged just north of 20 million viewers for the whole block.


A culmination of two weeks’ worth of media fixation on Donald Trump’s SCOTUS pick and the professor who who has accused him of sexually assaulting her when the two were in high school, the heated hearing included displays of tears and rage and went on for almost the entire day. Talking heads on the cable news outlets kept the conversation going well into the night.


Across the three cable networks with reported ratings from Nielsen Media, coverage of the testimonies was at its strongest while Kavanaugh took the stand. Just more than 13 million viewers were watching at the time on cable news alone, between 3:15 and 6:45 p.m. (Hour-by-hour tallies for broadcast networks ABC, CBS and NBC were not immediately available.)


Looking at the performance network by network, Fox News Channel led coverage with 5.7 million viewers between 10 a.m. and 6:45 p.m. ET. It also boasted the highest score among adults 25-54, with a peak audience of 1.4 million during Kavanaugh’s time on the floor. On broadcast, ABC News had the edge with 3.3 million viewers, barely edging CBS; 3.1 million and NBC’s 2.9 million.

U.S. Supreme Court nominee judge Brett Kavanaugh testifies on Capitol Hill in Washington

Primetime was a boon to all three cable nets. The major cable news networks were up significantly, putting a damper on the Big Four’s premiere week Thursday, but Fox News came out on top with 5.5 million viewers, over MSNBC’s 3.2 million and CNN’s 1.9 million.


Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  AP; Reuters
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