Box Office: Gary Hart Film, Sony’s ‘The Front Runner’ Opened On Election Day In NYC, LA And Bombed

The Front Runner
Sony’s plan to use the politically charged midterm elections to boost interest in Jason Reitman’s Front Runner, starring Hugh Jackman as the scandal-ridden Democratic politician Gary Hart, didn’t quite work out.THE FRONT RUNNERHugh Jackman

The awards contender opened Tuesday in four theaters in New York City and Los Angeles to decidedly tepid numbers, grossing an estimated $6,849 for a per screen average of $1,712.

 

The Front Runner still has a long run ahead of it, and this weekend will provide a better indication of its standing (after all, its target audience was likely otherwise occupied with monitoring election returns). The film will expand Nov. 16 and again Nov. 21. Sony is making a major awards push for The Front Runner, and particularly for Jackman’s performance.

 

On its opening day, The Front Runner ranked No. 4 at the AMC Lincoln Square ($2,631) and No. 9 at Regal Union Square ($709) in Manhattan. In Los Angeles, it ranked No. 3 at the Landmark ($2,527) and No. 4 at the ArcLight Hollywood ($1,712), according to those with access to Comscore. A gross of at least $20,000 per theater would be considered solid.

 

Originally, the film was to open on Wednesday, Nov. 7.   In early September, Sony decided to relocate the fall drama to Election Day in hopes of benefiting from the politically charged climate.

 

 

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Written By: Tommy Lightfoot Garrett

Photographs are Courtesy:  Sony

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