‘Halloween,’ Pushes Indie Studio Blumhouse Across The $4 Billion Mark at Global Box Office

Halloween

Filmmaker Jason Blum has made bank from things that go bump in the night. Thanks to the success of skin-crawling franchises such as “Paranormal Activity,” “The Purge,” and most recently “Halloween,” the horror maestro has slashed through a major milestone.

halloween_michael_myers

Blumhouse, the mega-producer’s indie film label, has officially hit $4 billion in box office revenues. Its glut of terrifying titles all carry scant production costs, making the profit margins all the more capacious. Over the past few years, Blumhouse has become synonymous with its low-budget approach to thrills. The first “Paranormal Activity” title cost just $15,000 to make and went on to gross over $193 million worldwide. “Get Out” became one of the most lucrative films of last year after generating $255 million globally on a $4.5 million budget. By keeping budgets, for the most part, below $5 million, Blum has been able to cultivate his chilling brand by delivering on the scares while saving a pretty penny and preventing the company from losing its shirt on any films that fail to connect.

And audiences haven’t tired of shelling out for a good fright. A Harvard Business School study found that Blum has produced 13 of the top 25 most profitable films in the last five years in North America, as well as 10 of the top 25 worldwide. Not everything has worked, to be sure. Blum might not love having “Jem and the Holograms” on his resume, but the list of successes is formidable. They include not just “Halloween,” but “Split,” “Get Out,” “Insidious,” and “Whiplash.”
Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  Universal Pictures
Follow us on Twitter @HighlightHwd or @LightfootinHwd