Box Office: ‘Captain Marvel’ Flies To Massive $153M in U.S., $455M Globally

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Captain Marvel,starring Brie Larson, shattered the glass ceiling in its box office debut with $455 million in worldwide ticket sales, including $153 million in North America.

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The tentpole’s global launch reps the biggest ever for a female-fronted film — eclipsing Beauty and the Beast ($357 million) — as well as the second-largest for any superhero pic behind Avengers: Infinity War ($640.5 million). Overall, it’s the sixth-best worldwide bow of all time. And the international tally of $302 million is the fifth-biggest ever.

 

In North America, Marvel and Disney’s first comic book adaptation featuring a woman in the lead role made history in surpassing the $103 million grossed by DC’s groundbreaking Wonder Woman on its first weekend, as well as landing the seventh biggest debut for the Marvel Cinematic Universe after the three Avengers movies: Black Panther, Captain America: Civil War and Iron Man 3, not adjusted for inflation.

Other stats: Captain Marvel boasts the top domestic opening since Incredibles 2 in June 2018, and the third-biggest ever for the month of March behind Beauty and the Beast, whose worldwide launch included $174.9 million in the U.S., and Batman v. Superman: Dawn of Justice ($166 million), unadjusted. In terms of female-led properties, Beauty retains the crown for all-time top start in North America.

 

The enormous international haul for Captain Marvel runs counter to the long-held notion that a female-fronted property can’t compete with her brethren on a worldwide basis. While DC’s Wonder Woman prospered, it didn’t reach the same heights overseas in comparison to its domestic strength. Like Wonder Woman, Marvel touched down in virtually every major market on its first weekend, including China.

Captain Marvel, costing $150 million to make, is another win for Kevin Feige’s Marvel and a testament to the company’s brand. Moviegoers, undeterred by a campaign to derail the pic with negative audience reviews on Rotten Tomatoes, awarded it with an A CinemaScore and strong exit grades.

 

Interestingly, 58 percent of ticket buyers were male (that compares with 52 percent on Wonder Woman‘s opening weekend). The audience was also diverse (48 percent Caucasian, 20 percent Hispanic, 17 percent African-American and 15 percent Asian/Other.)

 

The film’s performance was welcome news for the domestic box office, which endured a dismal January and February. Revenue for the weekend was up more than 50 percent over the same frame last year.

The story, set in 1995, follows galactic warrior Vers as she flexes her powers and savvy when a battle between two alien races threatens Earth. Along the way, she discovers her true identity and past — along with Goose the cat. Larson reprises the role in the upcoming Avengers: Endgame.

 

Directed by Anna Boden and Ryan Fleck, Captain Marvel — which opened on International Women’s Day — also stars Samuel L. Jackson, Ben Mendelsohn, Djimon Hounsou, Lee Pace, Lashana Lynch, Gemma Chan, Rune Temte, Algenis Perez Soto, Mckenna Grace, Annette Bening, Clark Gregg and Jude Law.

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Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  Walt Disney Studios/Marvel Studios
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