Dark Phoenix ended the franchise with a bomb earning just $14 million on its first day. That translates into an $8 million opening day in ticket prices the day Bryan Singer’s X-Men opened in theaters.
Generally speaking, a movie scoring $14 million on a single day wouldn’t exactly be a disaster in the making. But when you’re dealing with a poorly-reviewed franchise title whose initial installment opened with $20 million 19 years ago sans any 3-D or IMAX boost, yeah, that’s a loss. Dark Phoenix scored the lowest opening day for an X-Men movie in franchise history, yes even lower than the (unfairly derided at the time) $20 million Friday for The Wolverine.
Barring a miracle, this is going to open below The Wolverine ($53 million in 2013), X-Men ($54 million in 2000) and X-Men: First Class ($55 million in 2011) to nab the lowest Fri-Sun debut in X-Men history. I don’t care that it isn’t the top movie of the day or the weekend. The Secret Life of Pets 2 (which didn’t exactly hit pay dirt last night either) was always going to win the weekend. But the numbers at play are tragic.