Fri. Jul 10th, 2020

Box Office: ‘Dark Phoenix’ Bombs On Friday With Devastating $14M, And Weekend Take Is Dismal

Dark Phoenix ended the franchise with a bomb earning just $14 million on its first day. That translates into an $8 million opening day in ticket prices the day Bryan Singer’s X-Men opened in theaters.


Generally speaking, a movie scoring $14 million on a single day wouldn’t exactly be a disaster in the making. But when you’re dealing with a poorly-reviewed franchise title whose initial installment opened with $20 million 19 years ago sans any 3-D or IMAX boost, yeah, that’s a loss. Dark Phoenix scored the lowest opening day for an X-Men movie in franchise history, yes even lower than the (unfairly derided at the time) $20 million Friday for The Wolverine.


Barring a miracle, this is going to open below The Wolverine ($53 million in 2013), X-Men ($54 million in 2000) and X-Men: First Class ($55 million in 2011) to nab the lowest Fri-Sun debut in X-Men history. I don’t care that it isn’t the top movie of the day or the weekend. The Secret Life of Pets 2 (which didn’t exactly hit pay dirt last night either) was always going to win the weekend. But the numbers at play are tragic.

Tracking is not an exact science, but that was a 36% difference. And yes, 65% of Dark Phoenix‘s projected $50 million launch would indeed be $32 million, which is close to where this one might end up on Sunday. That a fabled and groundbreaking franchise would end this way is not a little heartbreaking, even if many of the mistakes made were by their own hands.
Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:  Twentieth Century Fox
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