Women’s World Cup Final Draws Bigger Audience Than 2018 Men’s Final

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The Women’s World Cup final Sunday was a big draw — bigger, in fact, than the men’s World Cup title match a year ago.
 2019-08-07_BPDD_WomensWorldCup2019The United States’ 2-0 victory over the Netherlands, its second straight title and fourth overall, on Sunday delivered an average of 13.98 million viewers on Fox. That’s 12 percent higher than the 12.51 million who tuned in across all platforms for the 2018 men’s final between France and Croatia. (Fans chanted “Equal pay!” as the U.S. women’s team accepted its trophy.)

Streaming added an average minute audience of 289,000 (a 400 percent increase over 2015), bringing the total to 14.27 million on Fox Sports platforms. Telemundo added 1.6 million viewers — the most ever for a Women’s World Cup match on a Spanish-language network — for a total of 15.87 million on all platforms.

 

Sunday’s broadcast, which aired at 11 a.m. ET/8 a.m. PT, is down considerably from that of the 2015 final. That match is the most-watched in Women’s World Cup history in the U.S. with 25.4 million viewers on all platforms.

 

The U.S. audience for this year’s final is third all-time for Women’s World Cup games, behind the 2015 final and the final match of 1999 (18 million).

 

Written By: Tommy Lightfoot Garrett
Photographs are Courtesy:   AP
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