Fri. May 29th, 2020

Box Office Preview: ‘Sonic the Hedgehog’ To Blow Away The Competition

Sonic (Ben Schwartz) in SONIC THE HEDGEHOG from Paramount Pictures and Sega. Photo Credit: Courtesy Paramount Pictures and Sega of America.

Filmmaker Jeff Fowler’s Sonic the Hedgehog expected to  boom loudly over Presidents Day weekend with a four-day debut in the $45 million to $50 million range. 

The adventure pic, based on Sega’s video game about the world’s speediest hedgehog, is easily expected to race ahead of a crowded pack of films and top the long four-day holiday frame.

From Paramount, the live-action and CGI hybrid sees the titular character (voiced by Ben Schwartz) team up with a small-town sheriff (James Marsden) to battle the evil genius Dr. Robotnik (Jim Carrey).

Sonic, costing $81 million to produce, is rated PG and will benefit from a lack of family product in the marketplace. Last year, the pic’s release was delayed after an outcry over the design of Sonic; Fowler and Paramount acknowledged the criticism and undertook a re-sign that delayed the film’s release.

There’s no shortage of new offerings on the marquee timed to the lucrative Presidents Day holiday — as well as Valentine’s Day, which falls on Friday this year.

Universal and producer Will Packer’s romantic drama The Photograph, starring Issa Rae and Lakeith Stanfield, is expected to gross $15 million, if not more. Written and directed by Stella Meghie, the story revolves around a woman who falls in love with a journalist  assigned to write about her late mother, a photographer. Chelsea Peretti, Lil Rel Howery and Courtney B. Vance also star.

Going after thrill-seekers is Sony and Blumhouse’s Fantasy Island, a horror reimagining of the classic television series of the same name. Sony is predicting a four-day debut in the $15 million range. Directed and written by Jeff Wadlow, Fantasy Island stars Michael Peña, Maggie Q, Lucy Hale, Austin Stowell, Portia Doubleday, Jimmy O. Yang, Ryan Hansen and Michael Rooker. 

Both Fantasy Island and The Photograph are rated PG-13. The former cost a reported $7 million to make before marketing, while The Photograph cost $15 million.

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Written By: Tommy Lightfoot Garrett

Photographs are Courtesy:  Universal

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