Paramount’s Sonic the Hedgehog is zooming to a winning $55 million-plus bow at the Valentine’s Day-Presidents Day box office, according to early returns.
Friday’s projected earnings of $17 million will include $3 million in Thursday night previews.
So far, the film is pacing ahead of expectations. Thursday’s preview gross was a solid start for the family film, a genre that does not typically pick up a lot in preview earnings, with families waiting to head to the multiplexes until the weekend. By comparison, How to Train Your Dragon: The Hidden World made $3 million in previews before flying to a $55 million opening weekend.
The PG-rated title is based on the popular Sega video game and sees the titular character (voiced by Ben Schwartz) team up with a small-town sheriff (James Marsden) to battle the evil genius Dr. Robotnik (Jim Carrey).
The movie’s original release was delayed following a fan outcry about Sonic’s appearance. The studio pushed the release date to allow production time to redesign the character.
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Written By: Tommy Lightfoot Garrett
Photographs are Courtesy: Paramount
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