NBCUniversal’s streaming service Peacock has reached 10 million sign-ups, parent company Comcast said Thursday in its second-quarter earnings report.
“NBCUniversal successfully launched Peacock in (Comcast) Cable’s footprint in April, ahead of the streaming service’s U.S. nationwide launch earlier this month, with 10 million sign-ups to date,” said Comcast chairman and CEO Brian Roberts.
The news comes after AT&T’s WarnerMedia recently said its streaming service HBO Max had attracted 4.1 million overall subscribers after its first month.
The ad-supported Peacock became available on April 15 to Comcast customers, followed by a national launch on July 15. NBCU has said it hopes Peacock will attract 30 million-35 million subscribers by 2024.
Peacock has been unavailable for a key segment of the U.S. population: people who stream on Roku or Amazon devices. The entertainment conglomerate has yet to solidify deals with the two tech firms to bring the streamer, with its 20,000 hours of TV shows and movies, to their platforms.
Roku and Amazon, which operates the Fire TV platform, control around 70 percent of the connected TV market combined, according to a 2019 report from Parks Associates. Roku, which sells set-top boxes, streaming sticks and connected TVs, is the largest player with nearly 40 percent of the market.
Peacock is available on many other streaming platforms, including Apple TV, Chromecast, Xbox One and PlayStation 4, but those products are used by a much smaller slice of streamers. It can also be accessed via mobile devices and web browsers.
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Written By: Tommy Lightfoot Garrett
Photographs are Courtesy: NBC/Universal
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